| Do you remember that old TV show, Mission | | | | not manufacturers of quality air purifiers. For that |
| Impossible? Finding the best air purifier could easily | | | | reason, the best air cleaners are never considered |
| be a "Mission Impossible" premise. The only leads | | | | in their reviews of air purifiers. |
| you have are Internet reviews of air purifiers. | | | | Additionally, the test criteria can and has grossly |
| These continue to increase by hundreds daily. | | | | affected ratings. A recent correction in a single |
| None of them tell you anything useful. You will die | | | | point produced the dramatic effect of reducing |
| trying. | | | | their first place air purifier to number twenty-eight |
| I believe you sincerely want what is best for your | | | | the following year. In fact, that air purifier had |
| family and that you really want to make a good | | | | been rated as number one for fifteen years |
| choice of air purifier. | | | | straight. |
| But if you'll bear with me for a moment, I want | | | | What changed? After years of complaint by |
| to give you a more comprehensive perspective | | | | quality air purifier manufacturers like IQAir, |
| of the task before you. And of course, show you | | | | Consumer Reports finally realized that ozone |
| the way to achieve what you want. | | | | production by an air purifier is dangerous, |
| I am a Webmaster. I own a site about air | | | | unacceptable and should be considered negatively |
| purifiers. I have done hundreds of hours of | | | | in reviews. |
| research, more than you likely ever will. I picked | | | | The question remains, should the readers that |
| the Web's offerings apart with tools not available | | | | trusted their reviews of air purifiers for fifteen |
| to you. I also have a personal interest in this | | | | years looked elsewhere for the truth? What |
| subject as my wife is severely afflicted by MCS, | | | | about now? |
| asthma and allergies. | | | | Even now better air purifiers are at a |
| But enough about me, this article is about reviews | | | | disadvantage. Most buyers are seeking odor and |
| of air purifiers and whether they will serve your | | | | chemical removal, not just particle removal. |
| interests. They will not. They are grossly biased. | | | | Consumer Reports only evaluates particle |
| They are based on inadequate testing or poorly | | | | removal. They also rate air purifiers on total |
| constructed tests and misinformed criteria. | | | | airflow. Yet air purifiers that include the additional |
| Persons that have never owned an air purifier in | | | | filtration elements needed to remove odors and |
| Eastern European and Asian countries write | | | | chemicals necessarily have a reduced airflow. The |
| reviews of air purifiers in poor English for a few | | | | very thing that enables these air purifiers to give |
| dollars per review. Some pages promising reviews | | | | consumers what they want becomes a liability in |
| of air purifiers are not written by persons at all | | | | Consumer Reports' reviews of air purifiers. |
| but are churned out by computer software | | | | I don't want to come across as raking Consumer |
| designed to scrape the web for content to | | | | Reports over the coals. They serve only as one |
| regurgitate. I know, as a Webmaster I've seen all | | | | example of how well intentioned and responsible |
| this and know how easily garbage is posted to | | | | reviewers can fail to give consumers accurate |
| the web. | | | | guidance. |
| Setting the dismal offerings of the Web aside, | | | | So, what are your options? First of all you need |
| let's consider the respectable print media. In the | | | | to realize that only you can decide which is the |
| United States, one of the most respected | | | | "best air purifier". You cannot just type the phrase |
| consumer product testing and advocacy journals | | | | into a search engine and expect an unbiased, |
| is Consumer Reports. Would you expect | | | | simple answer to pop up on your screen. |
| Consumer Reports' reviews of air purifiers to be | | | | You must be willing to invest a little time to |
| sound and dependable? You'd be wrong. | | | | educate yourself about air quality and air purifier |
| Though Consumer Reports is certainly sincere in | | | | technologies. Learn how to separate the hype and |
| its effort there are flaws in its reviews of air | | | | misinformation from the facts. You must accept |
| purifiers that are a disservice to readers. | | | | the fact that only you have your best interests in |
| First, they select only the products most | | | | mind. |
| commonly found on the market. This makes | | | | Ultimately, you yourself are the best air purifier. |
| sense for cars. Why test a Roll Royce when | | | | Why? Because clean air isn't about what a |
| thousands more are going to buy a Toyota? | | | | machine can take out. It is much more about |
| Unfortunately in the realm of air purifiers, it is | | | | what you choose to not put in. That is a truth the |
| well-heeled marketing companies that dominate | | | | "reviews of air purifiers" will never reveal. |