| Survey, 2002 to 2004, the Japanese air purifier | | | | humidification / dehumidification air purifier is a |
| market, annual sales by as much as 1.8 million | | | | versatile innovative products that enable people to |
| units, but in 2005 fell to 157 million units, in 2006, | | | | increase the concern of high degree of |
| fell to 1.22 million units. | | | | value-added products. "The reason why our new |
| However, with Japanese consumers in the home | | | | products by the consumers attention, not only |
| life for the comfort, cleanliness and health have | | | | because of its combination of air purification, |
| become increasingly demanding, air purifiers and | | | | humidification and dehumidification function, but |
| other help to improve indoor air quality, household | | | | also because each of its functions and a separate |
| appliances is becoming a necessity, which air | | | | air purifier, |
| purification products for the whole market. | | | | Humidifier |
| Especially in the high efficiency air purifiers | | | | Or dehumidifier par. "Daikin's a business planning |
| humidifying function entered the market, the air | | | | manager. |
| purifier market began to perk up. JEMA data | | | | As consumers prefer a truly comfortable, clean |
| show that sales of air purifiers in 2007 rose again | | | | indoor environment, humidifying type air purifier |
| to 180 million units, with high efficiency | | | | has been widely recognized, so the sales are |
| humidification function began to occupy high-priced | | | | showing strong growth. In particular, and even air |
| air purifier air purifier market share in general. | | | | quality-related products to meet these |
| Wet type air cleaner market getting better | | | | requirements, which will have high value for the air |
| In fact, since 2006, the Japanese wet type air | | | | purifier, paving the way to market. |
| cleaner market began to expand more than in | | | | Use the same |
| 2005 annual sales of about 6 times, up to 32 | | | | Sharp |
| million units. Wet-type air purifier has been used as | | | | For example, there may be a high value-added |
| a kind of new high value-added products, in 2006, | | | | wet type air cleaner is in a hot state. "Our |
| sales of these products increased by 10 times in | | | | products are broader concerns of consumers |
| the air purifier in the share of sales increased to | | | | ages. With wet-type air cleaner, we understand |
| 30%. | | | | that more consumers demand." Sharp said the |
| End 2006 sales of view, wet-type air purifier has | | | | company will function as well as efficient diffusion |
| shown good sales momentum, which helps the | | | | bactericidal humidification and air purification |
| overall market expansion, and to some extent, | | | | combination of strategy, praised by consumers. |
| increased market recognition of products with | | | | Panasonic's "wetting AirRich" wet-type air purifier |
| high added value known degree. In 2007, this | | | | also get a very good sales. "Strong Sales in the |
| trend intensified in order to Daikin introduced | | | | humidifier at the same time, Panasonic's wet-type |
| humidification / dehumidification-type air purifier | | | | air purifier market share has been greater than |
| "ClearForce" represented by sales of popular | | | | expected growth." According to the Japanese |
| multi-functional air purifier makes air purifiers in | | | | state |
| 2007 significant changes occurred in the market. | | | | Home Appliances |
| According to the authorities forecast that the | | | | Marketing Department, said the officer. |
| Japanese market, sales of air purifiers (the | | | | With the industry analysis, due to wet-type air |
| projected annual sales volume from 1.7 to 1.8 | | | | purifier that can effectively influence the user |
| million units), wet-type air purifier share of more | | | | from the pollen and prevent influenza, consumers |
| than 50%, 70% of its sales share even higher. | | | | demand the product will continue to grow. |
| As a new trend in product development, Daikin | | | | |