| When you go to a doctor, what is the very first | | | | there is a digital version that makes things much |
| thing that he actually checks, besides taking your | | | | easier. The digital version is tailor made to reflect |
| height and weight? That's right, he takes your | | | | the goals of your group and can be updated as |
| temperature. And what does he use to take your | | | | often as you need it to be, just like the old |
| temperature? A thermometer. | | | | fashioned version. What makes a digital fundraising |
| Groups that are raising money have a similar tool | | | | thermometer better is that you can add it to |
| in fundraising thermometers. Fundraising | | | | your website or even include it in emails so that |
| thermometers are a very simple tool sthat | | | | everyone in your group is sure to see it. |
| consist of some sort of chart or poster that is | | | | But you may be asking yourself why this is so |
| used to measure progress against a goal your | | | | important. Knowing how you are doing versus |
| group has. | | | | your groups goals is one of the most important |
| The idea of a fundraiser thermometer is not new. | | | | motivational strategies that a fundraiser group can |
| In the past, many groups would simply draw a big | | | | have. If you are 5 sales short of reaching your |
| thermometer on a piece of poster board and | | | | goal, aren't you going to strive that much more |
| color it in as they tallied their sales. | | | | to sell those 5 items? |
| Nowadays though, as with almost everything else, | | | | |