| When comparing air purifiers you face never | | | | Pitfall #2: The Primrose Path |
| ending marketing hype, lopsided reviews, | | | | You're one smart cookie! And you're not alone. |
| questionable claims and bold science-defying lies. | | | | There's a veritable grab bag chock full of smart |
| The danger to you reaches far beyond your time | | | | cookies like you just waiting to be devoured by |
| and pocketbook. There are numerous products | | | | the air purifier cookie monsters. Yes, you diligently |
| sold as air cleaners that are actually hazardous to | | | | go about your air purifier research, examining |
| your health. Yet the absence of government | | | | everything you can find on the web. |
| regulation allows them to continue selling to | | | | Unfortunately, thousands of web pages are |
| unsuspecting customers. | | | | deliberately false, misleading, incomplete, or just |
| Don't be an air purifier conman's next mark! Be | | | | plain incompetent. |
| informed and vigilant when comparing air purifiers. | | | | Your typical search engine result lists thousands of |
| You have available truly effective options for | | | | air purifiers all in direct competition with one |
| improving your health and well being through air | | | | another. Confusion, contradiction, claims and |
| purification. Successfully achieving the results you | | | | counterclaims are the rule, not the exception. |
| really want begins with recognizing those players | | | | While there are many good air purifier suppliers |
| who are definitely not helpful. Let's begin by | | | | and honest reviews most search engine results |
| exposing two major pitfalls thousands of poor | | | | are a complete waste of time. Obscure jargon |
| souls have fallen into. | | | | keeps you in the dark, as if you need a PhD to |
| Pitfall #1: The Media Blizzard Snow Job | | | | unravel the meaning of acronyms like HEPA, |
| It never ceases to mortify me, the huge | | | | CADR, VOC, AHAM, and others. |
| investment of creativity, intelligence and effort, | | | | Certain charitable organizations like the Asthma |
| not to mention money, expended to market | | | | and Allergy Foundation of America are paid |
| products of dubious quality and usefulness. If a | | | | licensing fees so their name and seal can be |
| fraction of that effort went into design and | | | | added to marketing materials, conveying an aura |
| development the products might actually measure | | | | of approval and quality. These tactics are |
| up to the hype. It's no exaggeration to say the | | | | designed to confuse, overwhelm and mislead all |
| majority of people have wasted their money | | | | the while under the guise of informing and |
| buying over-hyped air purifiers they saw on TV | | | | assuring you their product is the best ever. I urge |
| infomercials. The classic case in point is the once | | | | you to go forward eyes wide open and see the |
| omnipresent Sharper Image Ionic Breeze. At the | | | | industry's primrose path for what it is: A mine |
| height of its marketing campaign Sharper Image | | | | field. |
| had secured 25% of the total air purifier market, | | | | Where Do We Go From Here Now That We've |
| raking in hundreds of millions in sales. An | | | | Gone Too Far |
| astounding accomplishment! | | | | You may well believe after reading the above |
| So why are they bankrupt now? I don't pretend | | | | that finding the right air purifier is a lost cause. It's |
| to convey the whole story here, only the part | | | | not, and you can do it easily as long as you follow |
| relevant to your need for caution when | | | | a few simple steps. First, you need to focus |
| comparing air purifiers. It seems customers began | | | | clearly on the reason why you need an air purifier. |
| to see the fatal flaw in ionic style air purifiers. | | | | This helps you always ask, "Does this air purifier |
| Namely, they don't clean the air. Oh, they do have | | | | deliver what I really need?" Second, once you |
| upwards of 80% collection efficiency if well | | | | focus on the real health benefit you need, |
| designed and when new and the collector plates | | | | determine the standard of clean air necessary to |
| are clean. But scientific studies show collection | | | | deliver that benefit. Comparing air purifiers against |
| efficiency can plummet to less than 20% in as | | | | one another is pointless. An air purifier must be |
| few as three days, making maintenance cleaning a | | | | measured against a specific standard for clean air. |
| constant chore. And airflow rates are necessarily | | | | Third, determine which air purifier technologies are |
| very low because as the air moves faster the | | | | able to deliver the standard of clean air. Doing this |
| efficiency drops even lower. Low airflow means | | | | allows you to completely ignore certain types of |
| precious little air is actually cleaned. | | | | air purifiers, a major time saver in your search. |
| I'll abstain from bringing up the ionic air purifier | | | | Fourth, understand what factors constitute quality |
| ozone danger that unwitting customers welcomed | | | | and performance in your chosen air purifier type. |
| into their homes. Why beat a dead horse? | | | | This way, you know what to look for when |
| Machines like this do little air cleaning and offer | | | | comparing air purifiers. At this point, you'll realize |
| you even less in the way of health benefits. The | | | | that there are only a few air purifier |
| ads cost millions, so you pay even more for | | | | manufacturers that really deliver on their promise. |
| these "gotta-have-it-now" products. When | | | | You'll feel confident that you can make a good |
| comparing air purifiers remember: Popularity | | | | choice. All that's left to do is decide what your |
| counts for nothing, stylish design counts for | | | | budget will allow, which choice gives you the most |
| nothing, a discount and bonus counts for nothing. | | | | for the cost, or if you're willing to pay a premium |
| Don't let yourself be blinded by the media blizzard. | | | | for the absolute top performer. |